With the festive season setting in, several luxury carmakers have lined up a slew of offers – from attractive EMIs to eye-catching buyback guarantees – to woo customers and address declining sales amid rising inventories. The festive season in India began in October and continues until December.
During this time, these automakers expect a seasonal increase in demand, driven by the festive period after the huge sales slowdown they saw, which came after the initial post-pandemic surge in demand.
Several companies including Maruti Suzuki, Tata, MG, Mahindra & Mahindra, Honda and Hyundai are offering festive offers during festivals like Navaratri, Dussehra and Diwali.
Audi India said it will offer discounts on service plans, accessories and a host of benefits during the festival season as it celebrates the milestone of selling 100,000 models with its ‘100 Days of Celebration’ campaign. The German auto major said it offers discounts on service plans, accessories and extended warranties, along with exclusive financing and trade-in benefits.
BMW Group India also offers the ‘BMW JOY Days’ campaign, which offers customers a variety of finance packages. The carmaker is offering attractive EMI options to attract customers and the EMI plans start at Rs 49,999, which includes BMW Inclusive service and registration charges and is applicable on the BMW 2 Series Gran Coupe and X1.
Maruti Suzuki said it has introduced price cuts for several models with discounts of up to Rs 40,000 for the Alto K10 and S-Presso, with the WagonR getting offers ranging between Rs 15,000 and Rs 30,000.
Hyundai India said its Grand i10 Nios gets a discount of up to Rs 35,000 and the Aura sedan gets a discount of Rs 000, the Venue SUV gets Rs 000 as benefits and premium models like the Tucson and Kona EV get discounts of up to one lakh of rupees. These offers are offered as part of the festive sale.
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