To reach out to customers in smaller cities, Maruti Suzuki has introduced a new showroom format called ‘Nexa Studio’, with plans to set up at least 100 more outlets by the second half of the financial year.
As the festive season approaches, the automotive industry in India is witnessing a robust expansion of dealership networks, with major players increasing their presence across the country, particularly in Tier II and Tier III cities. This strategic move aims to leverage on the increased consumer demand during this period, ensuring greater reach to customers and providing seamless shopping experiences.
Maruti Suzuki, India’s leading automobile manufacturer, recently celebrated the inauguration of its 500th Nexa store. With this, Maruti Suzuki now has a total of 3,925 stores across its Arena, Nexa and Commercial formats, covering 2,577 locations and cities across India.
“Network expansion is an ongoing strategy for us. We have recently inaugurated our 500th Nexa outlet. With this, our sales network now extends to 3,925 outlets covering 2,577 locations and cities,” said Partho Banerjee, Senior Executive Director, Marketing & Sales, Maruti Suzuki.
To reach out to customers in smaller cities, Maruti Suzuki has introduced a new showroom format called ‘Nexa Studio’, with plans to set up at least 100 more outlets by the second half of the financial year.
Mahindra & Mahindra, which has an extensive network of over 1,370 sales outlets and 1,100 service points across India, is also strategically positioning itself for the festive season. However, the company’s focus is guided by a long-term vision rather than short-term events.
“The channel strategy is primarily driven by a long-term approach, which takes into account multiple factors and definitely does not add or remove outlets based on developments,” said Nalinikanth Gollagunta, CEO of Mahindra & Mahindra’s automotive division.
Tata Motors, which controls a major share of the passenger electric vehicle (EV) segment in India, has also opened two new exclusive EV outlets in Gurugram. These facilities are designed to offer a one-stop experience to potential EV customers. Tata Motors plans to open more such exclusive outlets in key cities in the coming months, positioning itself to dominate the growing EV market.
Volkswagen India is also expanding its presence, particularly in Kerala, with the inauguration of six new touchpoints, including stores and service centres in the city. The expansion of the brand’s network comes just in time for the festive season, ensuring that customers have access to premium vehicles made in Germany.
“Kerala has always been a key market for Volkswagen India. Opening these new touchpoints and introducing special Onam editions to celebrate it are a testament to our commitment to the Kerala market,” said Ashish Gupta, Brand Director, Volkswagen Passenger Cars India.
Electric vehicle maker BGauss is also gearing up for a surge in sales during the festive season. The company, which specialises in electric two-wheelers (E2W), plans to add 25 new dealerships before Diwali to meet the growing demand, especially in tier II and III cities. This will take the total number of BGauss dealerships to over 120.
“We have high expectations for the festive season as far as E2W sales are concerned. To meet the strong demand for our products, we plan to add 25 dealerships till Diwali. By expanding our network, we aim to ensure a seamless and enjoyable shopping experience,” said Hemant Kabra, Founder & CEO, BGauss.
Classic Legends, co-founded by Anupam Thareja, is also expanding its dealer network in anticipation of the festive season. The company plans to increase its dealership count from the current 450 to 600 by the end of fiscal 2025, with 100 new dealerships to be added before Diwali. This expansion is part of a broader strategy to strengthen the brand’s presence and improve customer accessibility.
Yamaha India recently celebrated the launch of its 300th Blue Square store. A part of Yamaha’s ‘Call of the Blue’ campaign, these showrooms are designed to showcase a one-stop solution for all your motorcycling needs and offer a better customer experience.
With the festive season fast approaching, the expansion of automotive dealerships underscores the industry’s readiness to meet the anticipated surge in demand. From luxury brands to electric vehicles, manufacturers are ensuring their products are accessible to customers across the country.
First published: September 1, 2024 | 16:29 IS
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