Directed by Aadit Palicha Zepto and owned by Zomato Blink have entered the fast race to deliver Apple’s iPhone 16 to customers in just 10 minutes, expanding their services beyond traditional grocery and home goods stores.
The move highlights the rapid evolution of India’s fast-paced trading platforms, which are now venturing into the e-commerce sector.
BigBasket, in partnership with Croma, was the first to offer this ultra-fast iPhone 16 delivery service, and now its competitors Zepto and Blinkit have followed suit.
Announcing the development at X, CEO Hari Menon said, “Today is the day! At 8:00 am, the first iPhone 16 order arrived on Bigbasket Now. By 8:07 am, it was in the hands of our customers. Yes, just 7 minutes from box to unboxing! We are now serving more than groceries before you finish your morning coffee.”
According to Menon, Bigbasket delivered an iPhone 16 to a customer in Koramangala, Bengaluru, at 8:07 am, just seven minutes after the order was placed at 8:00 am.
Today is the day!
At 8:00 am, the first iPhone 16 order arrived at Bigbasket Now. By 8:07 am, it was already in the hands of our customer.
Yes, just 7 minutes from checkout to unpacking!
We now serve more than just groceries before you finish your morning coffee.
Stay tuned, great things are coming… photo.twitter.com/J3uKHkkwk2-Hari Menon (@harimenon_bb) September 20, 2024
Blinkit CEO Albinder Dhindsa also announced at X that the company has started delivering the iPhone 16 through Unicorn stores in select regions, with delivery times under 10 minutes.
This isn’t Blinkit’s first foray into selling Apple products; the platform has been offering iPhones since the launch of the iPhone 14 and continues with the latest model.
“Get the all-new iPhone 16 in 10 minutes! We’ve partnered with @UnicornAPR for the third year in a row, to bring the latest iPhone to Blinkit customers in Delhi NCR, Mumbai, Pune, Bengaluru (for now), on the launch day! PS: Unicorn is also offering discounts on select credit cards & EMI options are also available ✌️,” Dhindsa wrote.
Get the new iPhone 16 in 10 minutes!
We have partnered with @UnicornioAPR For the third year in a row, we are bringing the latest iPhone to Blinkit customers in Delhi NCR, Mumbai, Pune, Bengaluru (for now) — on launch day!
PS: Unicorn also offers discounts with… image.twitter.com/2odeJPn11k-Albinder Dhindsa (@albinder) September 20, 2024
Dhindsa also revealed that Blinkit started delivering the iPhone 16 at 8 am on the launch day and had sold 300 units within a few hours.
We started delivering iPhones at 8am and will cross the 300 mark in a couple of minutes 🤯
Today is going to be a crazy day! photo.twitter.com/12oZfcY0Z8-Albinder Dhindsa (@albinder) September 20, 2024
Meanwhile, Zepto has also started offering iPhone 16 deliveries within 10 minutes in cities including Bengaluru, Mumbai, Delhi NCR, Hyderabad and Chennai.
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