Indian Cryptocurrency Exchange DCX Coin has announced the appointment of Prashant Verma as Chief Growth and Marketing Officer (CGMO) for DCX Group.
Prashant will play a pivotal role in driving user growth, revenue and marketing initiatives, as well as strengthening the CoinDCX brand across India.
His leadership will extend to overseeing brand, digital, growth, category, insights and customer lifecycle management teams.
Additionally, Prashant will be responsible for the marketing strategies of BitOasis, a DCX Group company in the Middle East. He will also focus on geographic expansion and launching new markets.
Minal Thukral, who has been managing CoinDCX’s growth mandate for over five years, will now take on the responsibility of driving DeFi growth initiatives and will be part of the core leadership team at Okto.
Comments from the leaders
“At this critical time, as CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s extensive experience as a full-funnel marketer and business leader in the consumer technology sector will be invaluable. He has a proven track record of building top-tier consumer technology unicorns in India, and we are excited to have him lead our growth and marketing efforts,” said Mridul Gupta, Founding Partner at CoinDCX.
Prashant Verma’s experience
Prashant Verma brings a wealth of experience from his previous roles as Head of Growth & Marketing at Blinkit and Head of Revenue & Marketing at Licious.
“I am thrilled to be joining CoinDCX at such a pivotal time for the cryptocurrency industry. With immense growth potential both in the Indian market and beyond, I look forward to leveraging my experience to drive user engagement, expand our geographic presence, and strengthen the CoinDCX brand. There is a huge opportunity to contribute to our mission of making Web3 and crypto mainstream, and I am looking forward to leading the charge to make that vision a reality,” said Prashant Verma, Chief Growth and Marketing Officer at CoinDCX.
Last month, CoinDCX announced the establishment of Cryptocurrency Investor Protection Fund (CIPF) with an allocation of Rs 50 crore to compensate users for losses incurred in extremely rare scenarios such as security breaches or other adverse events.
The launch of the fund came after another Indian cryptocurrency exchange, WazirX, suffered a major data security breach that resulted in the theft of nearly $235 million worth of crypto assets.
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