Do Gen Z travelers prefer to travel alone? Here are the trends driving young Indians
Forget traditional vacations: For India’s Gen Z (born between 1995 and 2010), travel is a way of life. Reservations.comA staggering 83% feel more alive when exploring the world. Gone are the days of package tours; this generation craves authentic experiences that immerse them in new cultures.
Rules of technology
Gen Z is embracing technology at every step of their journey, whether it’s relying on AI to plan their itinerary before the trip, seeking out tech-enabled amenities and services at a property during their stay, or using technology as a means to keep vacation memories alive after the trip. According to Booking.com,
- 68% of Indian Gen Z is comfortable deepening their relationship with technology to create unforgettable travel experiences.
- 68% would trust AI to recommend less “touristy” places and more “off-the-beaten-track destinations.”
- 73% would use an AI-powered travel planner to plan a travel itinerary.
- 76% of Gen Z are looking for technological amenities and services such as robotic services or AI-enabled touchpoints in a property.
- 35% of Gen Z remembers photos taken during their trip to recapture that “vacation feeling.”
Solo travel vs family adventures
Indian Gen Z is open to solo travel – nearly two-thirds (65%) have travelled alone in the past six months and 85% plan to travel solo next year – but they still prefer to travel in a group with family or friends. They also see family or friends as trusted advisors and draw inspiration from their social media pages.
- 69% of Gen Z will likely travel with family members and 61% will likely travel with their parents.
- 77% of Gen Zers were inspired by friends and family on social media to travel in 2023.
- 50% of Indian Gen Z follows advice from friends and family for travel ideas and inspiration.
Budget Travelers
While traveling is the life of Gen Z, these new-age travelers prioritize value for money by traveling outside of peak season and consider living unique and unrepeatable experiences during their trip.
- By 2024, 62% of Indian Gen Zers are likely to take a short domestic trip (1-4 nights).
- Value for money is an important destination factor for 51% of these Gen Z travelers.
- When it comes to vacations and finances, 71% of Indian Gen Z travelers choose to travel during the off-season to save money.
- 73% look for travel discounts through loyalty programs to save as much as possible.
- Looking ahead to their 2024 travel budget, 72% of Gen Z want to experience unique destination experiences like skydiving and hot air balloon rides.
Comfort, familiarity and convenience drive accommodation options
You could say that India’s Gen Z is a creature of habit: nearly 70% admit to returning to accommodation they liked and 66% look to stay at hotels that provide reliability. This generation is looking for simple and convenient travel booking experiences to make multiple reservations simultaneously.
- 37% of Indian Gen Z are more likely to book their attractions and activities at the same time as their accommodation.
- 63% are likely to book their flights before booking their accommodation.
- However, when it comes to ticketed events, Gen Z is more likely to book them before booking accommodation (39%).
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