Do you shop online? Here are 5 sneaky tactics you should watch out for!

Online shopping has revolutionized the way we buy goods and services, making it easy, fun and even a little addictive. With just a few clicks, we can explore endless options and avail attractive offers.

However, this convenience often comes with hidden pitfalls that can lead to frustration and financial strain. Have you ever been bombarded with notifications urging you to buy something you weren’t even looking for, or missed out on a “limited time offer”? These manipulation practices fall within what the Ministry of Consumer Affairs calls dark patterns.

Dark patterns are user interface designs that are misleading or deceptive and can be found on almost all e-commerce platforms. From e-pharmacies and online marketplaces to food delivery apps and quick commerce platforms, these practices are widespread.

Many social media users have taken to platforms such as Twitter and Instagram to express their frustrations over such tactics, sharing experiences that highlight the manipulative nature of online shopping.

For example, one woman claimed to have received a notification from a quick commerce platform telling her that an emergency contraceptive pill was missing from her cart and that she should add it. Another user on another quick commerce platform claimed that an item was automatically added to the cart at checkout without their consent.

In response to growing concerns about dark patterns, the Ministry of Consumer Affairs has issued guidelines outlining 13 specific practices that businesses should avoid. These guidelines address issues ranging from manipulation of user privacy to deceptive pricing practices. Violations of these guidelines could lead to legal action under the Consumer Protection Act 2019.

To help consumers navigate this complicated landscape, here are the top five dark patterns to watch for:

1. Privacy deception: This occurs when apps trick users into sharing more personal data than necessary. For example, a lending app may request access to your camera or photo gallery, even though these features have nothing to do with its primary purpose.
2. Stealth basket: In this scenario, unwanted items are added to your shopping cart without your consent, often just before you check out. This tactic can unexpectedly increase your total bill, leading to unwanted surprises.
3. False urgency: Many e-commerce platforms employ tactics like limited-time offers that pressure users into making impulse purchases without enough time to reflect. This urgency can cloud judgment and lead to regrettable purchasing decisions.
4. Bait and switch: This pattern occurs when users click on a link expecting to access one type of content, only to be redirected to an irrelevant ad or page. These deceptive practices can create confusion and dissatisfaction among users.
5. Subscription trap: Users may unknowingly sign up for recurring services that may be difficult to cancel. Many find themselves trapped in a cycle of automatic payments, causing frustration and financial loss.

As consumers, it is essential to remain vigilant when using online shopping platforms. Always read the terms and conditions to understand what you are signing up for, double check your shopping carts before completing purchases, and protect your private information.

By being informed and cautious, you will be able to navigate the world of e-commerce more safely and enjoy the benefits of online shopping without falling into its hidden traps.