Dopplr, an AI-powered virtual try-on platform for clothing brands selling online, has raised $750,000 in a funds round led by Cornerstone Ventures, with participation from US-based BAT VC.
The startup plans to use the capital raised to expand its operations to a broader range of apparel categories, specifically targeting sportswear, lifestyle and underwear brands.
What does Dopplr do?
Founded in 2020 by Sresht Agarwal, Shubham Singh, and Vishal Daga, Dopplr has established itself as a leading provider of innovative virtual testing technology.
The startup’s technology enables online clothing brands to offer customers a highly realistic 3D experience. Shoppers can create digital replicas of themselves, helping them determine the most suitable fit for each garment and visualize how the garment would look on their own body.
“Dopplr helps apparel brands increase their ROI on digital marketing by getting more value from website traffic while controlling the operating cost of revenue, thereby driving profitable growth. We are happy to have Cornerstone Ventures as our partners and will use the investment to grow our technology and scale our operations,” said Agarwal.
Personalization and data insights
One of the key features of Dopplr’s technology is its ability to collect and analyze customer behavioral data.
This data provides detailed insights into online shopping habits, allowing brands to make data-driven decisions.
By understanding these patterns, brands can personalize the shopping experience, tailoring it to meet each customer’s specific needs and preferences.
“We are very excited about Dopplr’s technology platform, which creates this digital twin experience on AI-powered 3D meshes. The platform has the potential to extend to use cases beyond virtual try-ons to deliver a metaverse experience and enable physical-digital interportability and eventually unlock Web 3.0-ready solutions for digital commerce,” said Nanika Kakkar, Partner at Cornerstone Ventures.
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