Online travel platform EaseMyTrip on Tuesday announced its foray into the growing medical tourism sector with the acquisition of a 49% stake in Pflege Home Healthcare for Rs 30 crore and a 30% stake in Rollins International for Rs 60 crore. In total, EaseMyTrip’s board of directors has approved acquisitions worth Rs 90 crore to foray into medical tourism, the company said in a statement.
EaseMyTrip vs Pflege Home Healthcare
EaseMyTrip’s acquisition of a 49 per cent stake in Dubai-based Pflege Home Healthcare for Rs 30 crore marks the platform’s entry into the healthcare services sector. Pflege is known for its wide range of home healthcare services, including doctor visits, nursing care, physiotherapy, and the provision of essential medical equipment such as ventilators and oxygen. Its patient-centric approach, which focuses on providing compassionate care at home, will now be integrated into EaseMyTrip’s offerings for customers seeking medical treatments abroad.
Through this partnership, EaseMyTrip aims to create opportunities for those seeking affordable healthcare solutions, particularly in Dubai, a major hub for global medical tourists.
Speaking about the acquisitions, Nishant Pitti, CEO and Co-Founder, EaseMyTrip said, “Our portfolio has expanded significantly with the addition of Rollins International and Pflege Home Healthcare. This move enables us to revolutionize medical tourism, making it more accessible and convenient for our customers. Be it medical treatments or wellness retreats, we are committed to providing comprehensive, high-quality care to both domestic and international travelers.”
EaseMyTrip and Rollins International
EaseMyTrip has also acquired a 30 per cent stake for Rs 60 crore in Rollins International, a company specialising in gluten-free, lactose-free and allergen-free food products, health supplements and next-generation wellness therapies.
Rollins operates several wellness centres across major cities in India including New Delhi, Mumbai, Bengaluru and Hyderabad and is expected to expand further. This acquisition will enable EaseMyTrip to cater to a growing market of health-conscious travellers who prioritise wellness and dietary needs while on the road.
By integrating Rollins’ expertise in wellness and allergen-free products, EaseMyTrip aims to create travel experiences that address the unique health and lifestyle needs of its customers.
Rohan Jain, Co-Founder, Rollins International, added: “We are delighted to partner with EaseMyTrip, combining our focus on wellness and allergen-free products with their extensive travel network. Together, we will offer health-focused travel experiences that meet the changing lifestyle needs of today’s travellers.”
The rise of medical tourism in India
Medical tourism, also known as health tourism or global healthcare, involves people traveling abroad to access medical care, often due to lower costs, cultural preferences, or the availability of treatments not offered in their home countries.
These acquisitions come at a time when the global medical tourism industry is experiencing unprecedented growth. The sector is currently valued at $7.69 billion and is projected to reach $14.31 billion by 2029.
First published: September 17, 2024 | 16:05 IS
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