Invest4Edu, a Mumbai-based educational fintech startup that offers education planning, savings and investment services, has raised $3 million in seed funding. funds round led by important family offices.
The startup plans to use the funds raised to accelerate growth and deepen its impact in early education planning and financial support.
Earlier this year, Invest4Edu added Hemika Tanwar and Chintan Kotak as co-founders.
Strengthening sales and marketing programs
Invest4Eduwhich operates in the B2C and B2B2C segments, is also working to strengthen its sales and marketing, technology and outreach programs.
The startup aims to leverage these resources to significantly increase its reach, improve services and boost customer satisfaction.
“This is an important step in our journey to make quality education accessible to all. The proceeds will be used to accelerate growth, with a primary focus on sales and marketing, technology and product development,” said Peeyush Agrawal, CEO, Invest4Edu.
With the aim of capturing a large part of the educational planning market
The average expenditure on higher education in India is $73 billion, while that on overseas study is $50 billion. Education in India is growing at a CAGR of 10%, while the overseas education market is expected to grow at a CAGR of 12%-14%.
Invest4Edu said its addressable market size is over $2.5 billion and it aims to capture a significant share of the education planning market, targeting over 1.5 million users and empowering one million families over the next two years.
The startup’s revenue goals include building a mutual fund AUM of $250 million and a monthly SIP portfolio of $6 million.
Who are the founders?
Founded in 2021 by a team of financial industry veterans Peeyush Agrawal, Rozy Efzal, Hemika Tanwar, Chintan Kotak, Tushar Bopche, Aditya Agarwala and Manoj Sharma, Invest4Edu enables parents and students to discover and plan their educational goals using smart AI-powered tools.
The startup’s product and service offerings include: Personalized Education Journey, Edu AI (a chatbot that answers all education-related questions), Edu Abacus (a college cost calculator, career selector, career library, study abroad services, affordability calculator, and more).
On the financial side of educational planning, it offers portfolio management services, mutual fund and stock investment services, market research services and educational loans.
Invest4Edu’s presence in the market
Over the past year, Invest4Edu claims to have created over 50,000 educational journeys for users on its platform and built a network of over 100 business partners across financial services, skills development programs, expert collaborations and institutional offerings.
Through its financial education program for young people, the startup has trained more than 8,000 young people in financial education, empowering them to generate job opportunities.
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