Sajid Nadiadwala’s film production company, Nadiadwala Grandson Entertainment (NGE), and Banijay Asia, part of Banijay Entertainment, have partnered to create original series and films, as well as adaptations of popular international hits, with a total investment of ₹100 crore rupees.
Nadiadwala, known for films like Chhichhore, Judwaa 2, Highway, 2 States, Baaghi, Mujhse Shaadi Karogi, Tamasha and Kick, said in a statement, “At NGE, we have always strived to deliver top-notch entertainment to Indian audiences and partnering with Banijay Asia to create content across genres and formats is an exciting venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is an important step towards achieving that goal. This is just the beginning of a long and fruitful partnership.”
Banijay Asia was launched in early 2018 as a joint venture between Paris-based Banijay Entertainment and Indian television veteran Deepak Dhar. It is known for shows such as The Night Manager, The Trial, Call My Agent: Bollywood, Hostages and Fall.
Deepak Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India, said the company was excited to partner with Nadiadwala. “His dedication to filmmaking and ability to connect with Indian and global audiences makes this partnership an exciting one. This collaboration further strengthens our commitment to producing high-quality content that resonates with audiences across the world,” he said.
India’s film industry saw a significant recovery in 2023, with 157.4 million people visiting a theatre at least once, up 29% from the previous year and 8% higher than pre-pandemic levels, according to a report by media consultancy Ormax.
Despite these impressive numbers and box office receipts exceeding $100 million, ₹For the first time, Rs 12,000 crore, foot traffic growth has lagged, meaning that while more people are visiting cinemas, they are doing so less frequently than before the pandemic.
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