Flipkart: Flipkart’s Big Billion Days, Amazon’s annual festive sale to begin on September 27

Flipkart’s flagship sale, The Great Billion DaysIt is a key event, contributing a substantial portion of the company’s annual sales, just as it does for its competitors and other businesses in general.

Flipkart Plus and VIP members who are part of the loyalty programme that offers additional benefits to its members will get early access to the sale a day before everyone else, as in the past. Similarly, Amazon Prime customers, who get benefits like free deliveries through a paid subscription, will also benefit from early access.

Ahead of the Festive seasonFlipkart has expanded its supply chain network nationwide by launching 11 new fulfillment centres across India, covering over 1.3 million square feet, to meet the growing demand, the platform said in a statement.

“As the festive season kicks off in India, we remain committed to creating value for the entire nation – from customers seeking affordability to local sellers and manufacturers expanding their reach. This year’s ‘Big Billion Days’ will once again redefine the possibilities of e-commerce by driving inclusivity, innovation and sustainable growth across the board,” said Flipkart Group CEO Kalyan Krishnamurthy.

Festive season sales are the biggest event for e-commerce platforms in terms of sales. To prepare, they make substantial investments in advance to increase capacity and introduce new features. Overall, e-commerce platforms see a surge in demand for high-value items across all categories including high-end smartphones, electronics, home appliances, and fashion during these events.

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On July 16, ET reported that Flipkart Minutes–the fast trade The e-commerce company’s offering is gearing up to operate 100 dark stores for the festive season. This year, fast-commerce platforms like Zepto-owned Blinkit, Instamart and Mumbai-based Zepto are also gearing up for an action-packed Diwali, aiming to capture a larger market share. On August 19, ET reported that fast-commerce platforms that have increasingly started operating as horizontal online marketplaces saw higher sales at the start of the festive season with Raksha Bandhan.

Prior to the sale, Flipkart had created over 100,000 jobs across its supply chain across India. Amazo India had created over 110,000 temporary jobs in cities including Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kolkata, Lucknow and Chennai.

ET had reported that Amazon India It is willing to modify its fee structures for sellers Starting September 9, several categories will see their commissions reduced in the run-up to the festive season. In an interview, Amit Nanda, director of selling partner services at Amazon, told ET that the company has reduced commissions in the range of 3-12% across 59 subcategories.

Flipkart is ready to meet the festive demand for same-day deliveries delivery with over 2 lakh stock keeping units (SKUs) across 20+ cities ahead of The Big Billion Days.

“With an increased focus on faster and more reliable deliveries both in metros and beyond, Flipkart has deepened its logistics capabilities,” he added.

Previously, ET reported that companies focused on e-commerce delivery like Delhivery They have launched shared dark stores or micro warehouses Aimed at direct-to-consumer (D2C) brands, allowing them to deliver locally within two to four hours. On August 13, ET also reported that delivery companies such as Ecom Express, Shadowfax and Loadshare are working to meet the growing demand for faster deliveries.