Ahead of the festive season, e-commerce firm Flipkart has consolidated its fintech offerings under a single vertical, ‘Flipkart Pay’, on its app to enhance customer engagement and drive a seamless checkout experience for shoppers.
“This would enable customers to get a better experience at every touch point, making it a one-stop destination to leverage Flipkart’s affordability and accessibility benefits,” the company said.
The company has also launched a new tagline: ‘Flipkart Pay – Pay, Save and Earn’.
The firm said ‘Flipkart Pay’ signifies a new vision for its payments and fintech products that would improve the way customers shop online by making transactions easier, faster and more secure.
“The Flipkart Pay platform aims to provide customers with an enriching shopping experience, enabling them to make the most of Flipkart’s range of offerings ahead of the festive season,” the firm said.
Flipkart has expanded its portfolio to include insurance and further advances its vision of simplifying the digital payments process for customers. The company said the recent additions, Flipkart UPI and expansion of the recharges and bill payments category have strengthened its position in the financial services industry.
“This provides a convenient and hassle-free payment solution for millions of users,” he said.
Since its foray into fintech services in 2013 with gift cards, Flipkart has progressively expanded its financial product offering. It aims to democratize access to easy payment options. The journey continued with the launch of the Flipkart Axis Bank co-branded credit card, which is now used by over 4 million users. As part of its commitment to improving the overall shopping experience, Flipkart announced the introduction of Flipkart Pay Later, which offers customers the opportunity to shop with flexible payment options through EMIs.
First published: July 30, 2024 | 16:17 IS
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