E-commerce giant Flipkart has quietly launched its fast commerce service, Flipkart Minutes, for users in Gurugram and other parts of the NCR region.
Although the company has not made an official announcement, a report from Entramar suggests that Flipkart Minutes is now available in areas like Unitech Cyber Park, Sector 39, Sector 40, The Millennium City Centre (Sector 29) and Golf Course Road (Sector 54) in Gurugram.
The report also noted that the service is visible to some users in Bombayindicating that Flipkart is testing the service before a full-scale launch.
What is Flipkart Minutes?
Flipkart Minutes is an express commerce service that offers delivery of groceries, electronics, smartphones and other products in a time ranging from 10 to 16 minutes.
The service was launched after Flipkart reportedly abandoned its plan to acquire a significant stake in Zepto, led by Aadit Palicha.
In April, ET reported that Zepto decided to pursue a financing round instead of a strategic sale, focusing on increasing valuation and preparing for an initial public offering (IPO).
Meanwhile, several media outlets are reporting that Zepto has entered into talks with Wall Street bankers Morgan Stanley and Goldman Sachs, as well as Axis Capital, to explore a potential IPO, which is expected to take place in the second half of 2025.
Flipkart Minutes Market Presence
The service was launched by Flipkart last month in select areas of Bengaluru such as HSR Layout, Gunjur, Bellandur and Kadubeesanahalli. Notably, these areas have seen a significant surge in demand for fast commerce services.
The launch also positioned Flipkart to compete directly with players like Zomato-owned Zepto. Blinkand Swiggy Instamart, which have already captured a significant share of the market, attracting sales to Flipkart and Amazon.
While Flipkart already offers same-day delivery across several categories, users are increasingly leaning towards express commerce due to the speedy delivery and convenience. However, express commerce may not be available in all cities.
Hari Kumar G., vice president and head of grocery at Flipkart, earlier said that express commerce and next-day delivery models can co-exist and the company will explore the possibility of providing express commerce services based on demand at specific locations across the country.
Zomato’s take on Blinkit’s expansion
From January 2024, Zomato-owned Blinkit dominates the fast-trading market, while Zepto has significantly increased its market share from 15% in 2022 to around 30% in 2024, driven by substantial funding raised over the past year.
Blinkit CEO Albinder Dhindsa previously revealed plans to continue expanding the company’s operations, with the goal of increasing the number of dark stores from the current 639 to 2,000 by the end of 2026.
Meanwhile, Zepto also aims to double its dark store network to 700 by March 2025.
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