The chief secretary also stressed that Assam tea should not be mixed with teas from other regions. | Representative image
Assam Chief Secretary Ravi Kota on Saturday called for concerted efforts to revive the tea industry by focusing on promoting quality over quantity.
Speaking at the 10th Annual General Meeting of the Federation of All India Tea Traders Associations (FAITTA), he urged stakeholders to ensure safe and quality tea.
He also expressed concern over the current trend of selling tea products at low prices and said this needs to be addressed immediately for the economic well-being of hundreds of thousands of small tea farmers and tea plantation workers in Assam.
Kota also urged packers to promote high-quality teas and the government took a firm stance by supporting the shutdown of production by November 30 to prevent the production of poor-quality teas.
He said the Assam government has implemented several initiatives to ensure that tea, India’s national drink, remains safe and its sales processes are transparent.
The state government remains committed to the tea industry and all associated stakeholders by implementing various measures to ensure its sustainability and growth for all, Kota said.
“This includes sending 100 percent powdered teas through a public platform for open testing and improving the overall integrity of the industry, but the success of these efforts requires the support and collaboration of industry leaders,” he added.
The Chief Secretary also stressed that Assam tea should not be mixed with teas from other regions.
He also suggested that sale of Assam teas should be encouraged through the Guwahati Auction Centre as the platform plays a pivotal role in increasing transparency and visibility of the market, thereby creating jobs and stimulating economic activities within the state.
Kota also urged exporters and blenders to set up processing units in Assam to facilitate value addition within the state, which will not only improve the value chain but also contribute to the local economy.
(Only the headline and image of this report may have been reworked by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
First published: August 31, 2024 | 22:41 IS
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