Mumbai-based digital lifestyle fresh food brand Pluckk has acquired Upnourish, a direct-to-consumer nutrition brand, for $1.4 million.
with this acquisitionPluckk aims to offer a broader range of health-focused products, integrating Upnourish’s meal replacement solutions into its portfolio.
“We are delighted to welcome Upnourish to the Pluckk family, as this move directly benefits Pluckk customers. Their products have truly transformed the lives of their customers by making it easy to solve nutritional needs on the go through their shakes, soups and meal replacement bars,” said Pratik Gupta, CEO, Pluckk.
What does Upnourish do?
Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish, operating under 23BMI Life Sciences Pvt Ltd., specializes in shakes, soups, and meal replacement bars and also offers personalized nutrition plans.
The startup’s approach addresses various health issues, including weight management, polycystic ovary syndrome, diabetes, and high cholesterol.
Offering a wide range of unique flavors from double chocolate and French vanilla to tomato and manchow soups, it caters to a health-conscious audience on leading e-commerce platforms such as Amazon, Flipkart, Reliance Freshpik and Godrej Nature’s Basket.
Pluckk Market Presence
Delivering fresh produce directly to consumers, Pluckk offers more than 300 items, including fruits, vegetables, meal kits and juices.
The company serves major urban centers such as Delhi, Mumbai, Bengaluru and Pune, ensuring access to high-quality food through online platforms such as Amazon and Swiggy.
By acquiring Upnourish, it is adding a nutrition-focused vertical that complements its existing farm-to-table model.
“With our current hectic lifestyles, the vast majority of people do not prioritize nutrition. “We are solving this nutritional problem through tasty and easy-to-use meal replacement shakes, soups and bars in various exciting flavors that are convenient and accessible to everyone,” said Aayushi Lakhapati, Chief Nutritionist and Co-Founder, Upnourish.
“With Pluckk’s commitment to fresh and clean products, Upnourish will elevate its offering, enabling holistic health for a broader audience,” Aayushi added.
Growing demand for nutritional solutions in India
“India’s share of the global nutrition category is poised to grow six-fold from 2% to 12% by 2029. We are delighted to join forces with Pluckk in this exciting new chapter. “Pluckk’s commitment to delivering clean, fresh, high-quality products, combined with Upnourish’s innovative and convenient nutritional products, positions us to make people leaner, fitter and bolder,” shared Kuonal Lakhapati, Director businessman and co-founder of Upnourish.
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