Ghazal Alagh, co-founder of Mamaearth, shares how stress eating is a coping mechanism – here’s how to prevent it

Mamaearth co-founder Ghazal Alagh talks about using stress eating as a coping mechanism. Here’s how you can avoid it. (Image: X/@GhazalAlagh)

Co-founder of Mamaearth Ghazal Alagh On her official Instagram account, X shared her secrets for dealing with stress and it turned out to be very useful for all her followers. “Yesterday, a tiring day at work made me crave a truffle cake, even though I’m not really a dessert person. However, I realized that this is the kind of craving I usually get when I feel stressed,” she wrote in the post.

In her post, she explained that the brain seeks comfort in familiar routines when under pressure. She explained that it’s a way to conserve mental energy. “Often when dealing with stress, our brains revert to familiar routines to save mental energy. And this information has made me see these habits as my brain’s way of coping, not something to feel guilty about,” she wrote.

Now, instead of feeling guilty about indulging, she has changed her perspective and uses those cravings as a coping mechanism. Alagh also mentioned that she now focuses on: recognizing her stress triggers; creating new, healthier routines; and practicing mindfulness.

The post, since it was published, has gone viral and inspired many people to do better. It struck a chord with several users and reminded everyone that stress is a universal experience. Therefore, recognizing it is the crucial first step in creating a healthy coping mechanism.

How to prevent stress eating?

In case you are struggling with the same, here is how you can prevent it. stress eating.

  • Check in with yourself:One of the most helpful ways to prevent overeating is to understand why it happens in the first place. There are many reasons why you may be driven to overeat, including stress or boredom. Figure it out. Once you do, you can find a solution.
  • Don’t limit yourself:Another important nutritional rule to follow to avoid overeating is to not deprive the body of food. Sometimes restricting food intake too much or consuming too few calories can lead to overeating and overeating.
  • Stay hydratedAlways make sure to maintain adequate hydration for your overall health, which includes drinking enough fluids. Maintaining adequate hydration is important for your overall well-being and can help you avoid overeating.



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