Google: Google offered to sell advertising marketplace AdX in EU antitrust probe

Alphabet Google Earlier this year, it offered to sell its advertising marketplace. AdX To calm down EU competition concerns over its advertising technology practices, but the proposal did not receive much attention from European publishers, said two people with direct knowledge of the matter.

Last year the European Commission accused Google of favouring its own advertising services, opening its fourth case against the world’s most popular search engine and targeting a highly lucrative business.

Publishers want Google to divest more than just AdX to address conflicts of interest due to its presence at nearly every level of the ad tech supply chain, the people said.

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