Google has launched a major AI-powered update to the shopping platform, making this shopping experience smarter and more personalized. That’s what your users need now, which is why one billion consumers shop on Google every day, enabling them to make faster decisions and making them easier and more efficient by offering personalized product recommendations based on people’s preferences and searches. the users.
For example, if the user searches for something like “Men’s winter jacket for Seattle,” the platform will automatically present an AI-powered summary that suggests the most critical factors to consider, recommendations from trusted sources, and why those items may meet their needs. requirements. requirements. It allows items to be organized into the correct categories so that the person can easily compare which option is better. Aside from that, Google Shopping also features expanded research as it connects articles with other related resources to allow the user to delve deeper.
The new update comes with dynamic filters, which allow the consumer to filter their search based on personal preferences such as size, color or availability around them. Another notable feature is the virtual try-on tool powered by AI and AR, which allows the user to see clothes or accessories before deciding to buy them. In this sense, the function seeks to make buyers feel safer when participating in a more interactive and immersive experience.
The update focused on personalization, a personalized home page with shoppable products and videos aligned with your interests. Additionally, users can pick up where they left off in their purchasing research without much interruption to the experience.
Another great feature that the new Google Shopping offers lies in the area of helping customers get the best deal. With price comparison, price tracking and information, one can ensure that they get the best. There’s even a dedicated deals page where you receive personalized offers, ensuring it’s easy to find those looking for discounts on their favorite items.
This AI-powered shopping experience will be ready and available in the United States over the next few weeks, and users will be able to find it through the Shopping tab in Google Search or by visiting shopping.google.com.
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