Following the release of OpenAI’s ChatGPT, GoogleThe executive director of Sundar Pichai It reportedly declared a “code red,” redirecting efforts toward advancing AI technologies amid concerns that the conversational AI chatbot could disrupt Google’s search business. Some investors expressed concern that OpenAI’s chatbot could threaten Google’s search dominance, prompting the tech giant to take immediate steps to regain its position, according to a Techcrunch report.
In response, Google merged its main research labs to form the Google DeepMind unit and strengthened collaboration between its researchers and product teams. The company has been working diligently to maintain its leadership in AI, even though some concerns resurfaced when OpenAI unveiled its O1 model, known internally as “Strawberry,” in mid-September. Some at Google feared the company would fall behind again. However, sentiment has changed and most employees are now less worried than after the launch of ChatGPT.
Despite the pressures to keep up with the rapidly growing AI space, Google is taking a more cautious approach to launching AI products. The company is balancing its ambition to remain a leader in AI with ethical considerations, public trust and the interests of different teams within the organization. This careful strategy aims to ensure responsible development of AI while minimizing potential risks.
Oren Etzioni, an AI researcher, emphasized that Google’s AI capabilities have always been among the best in the industry, but the company has been more conservative in launching products. He described the competition in AI development as a marathon, where the race to win continues.
Pichai echoed similar thoughts, downplaying the notion of a purely competitive AI race. In an article for The Financial Times, he highlighted Google’s long-term commitment to AI, highlighting the importance of building AI responsibly and ensuring that society benefits from its development. Google aims to lead not only in innovation but also in ethical and sustainable integration of AI.
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