Batra has more than a decade of experience in Consumer goods and agricultural industriesIn his new role, he will oversee strategic initiatives to enhance the company’s market presence and drive growth. His responsibilities include entering new markets, expanding marketing initiatives, driving margins, optimizing customer acquisition strategies and expanding reach across a variety of agricultural markets.
Batra previously worked as the Chief Retail Officer for Gramophone. Before joining the startup, he worked at nurture.retail and JioMart.
“Our mission to empower farmers through innovative technology aligns perfectly with my passion for transforming the agricultural landscape. Together, we will continue to support and uplift the farming community, ensuring they have access to the best resources and guidance throughout their journey,” said Batra.
The agritech startup offers a smart farming platform for Indian farmers. Through technology, it manages the entire farmer experience, from agronomic advice to fulfilling farm input needs through a distribution network serving over 50,000 villages. The platform works with over 2 million farmers and retailers, providing them with guidance throughout the crop lifecycle, from seed selection and sowing to efficient use of farm inputs.
“Navneet’s extensive experience in the FMCG and agro-input sectors, combined with his proven track record of driving growth and innovation, make him an invaluable addition to our leadership team. His strategic insights and marketing expertise will be instrumental as we continue to expand our reach and impact,” said Tauseef Khan, Co-Founder and CEO of Gramophone.
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The startup has so far raised around $20.5 million in total funding from investors including Infoedge, Z3 Partners, Asha Impact and Siana Capital.
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