Home decor and lifestyle brand Nestasia has raised $8.35 million in a new funding round led by Susquehanna Asia VC and Stellaris Venture Partners, with participation from prominent angel investors.
Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a wide range of home décor and lifestyle products. Its focus on quality, utility, and new product launches has helped the company process over a million orders so far.
Expansion plans in retail and product lines
Nestasia plans to use the capital raised to deepen its product offering and expand its retail presence.
The startup will also focus on expanding its existing range across kitchen items, beverages, cookware and home appliances, while introducing new themed categories such as “Nest Baby & Kids,” which will focus on household products for children.
Looking ahead, Nestasia aims to significantly increase its offline presence by opening more stores across India. Over the past year, the startup has set up seven exclusive brand outlets across six cities. Now, it plans to open 30 more stores by the end of 2025 to meet the growing demand for home and lifestyle products in the country.
Comments from the leaders
Nestasia Co-Founder Aditi Murarka Agrawal said, “With strong support from our investors, we are excited and motivated to establish Nestasia as India’s premier home décor and lifestyle destination. This funding enables us to stay true to our mission of ‘Making Home Special’ by introducing new and trending products, expanding our offline presence and strengthening our brand connect with customers.”
Bhavani Rana, investment advisor at Susquehanna Asia VC, highlighted Nestasia’s ability to capitalize on the growing home decor market in India.
“Nestasia is well positioned to capitalise on the housing and home market trends in India. Its strong online presence and diverse product range are driving growth in the expanding e-commerce sector. By offering a stylish and functional mix of décor items, Nestasia caters to modern needs for both aesthetics and practicality,” Rana said.
“We are proud to have partnered with Nestasia at its inception and been part of its journey over the past three years. The founders have consistently demonstrated a deep understanding of consumer needs and market trends,” said Rahul Chowdhri, Partner at Stellaris Venture Partners.
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