Houston’s Beyoncé Knowles-Carter launches new Sir Davis whiskey made in Texas

Houston hometown heroine Beyoncé Knowles-Carter has launched a new whiskey that celebrates her. Texas HeritageThe “Texas Hold’em” singer has teamed up with Moët Hennessy to release Sir Davisa whiskey named after Beyoncé’s paternal great-grandfather, Davis Hogue, according to a statement.

The story goes that Hogue, a farmer and illegal whiskey distiller in the South during Prohibition, hid his whiskey bottles in the empty knots of cedar trees for his friends and family to find. After hearing about this story, Beyoncé, who is supposedly A fan of Japanese whiskywas inspired to create his own version. Four generations later, Sir Davis Whiskey (the brand name seems to pay homage to international inspiration by dropping the “e” traditionally used to refer to American whiskey) will be sold around the world in Hogue’s memory.

“I’ve always been drawn to the power and confidence I feel when drinking fine whiskey, and I wanted to invite more people to experience that feeling,” Beyoncé said in a statement. “When I discovered my great-grandfather had been a spirits distiller, I felt like my love of whiskey was predestined. SirDavis is a way for me to pay tribute to him, uniting us through a new shared legacy.”

Award-winning Master Distiller Bill Lumsden helped craft the whiskey, hand-selecting the bespoke blend comprised of 51 percent rye and 49 percent malted barley. Lumsden then incorporated techniques to impose textures reminiscent of Japanese and Scotch whiskeys, with the deep flavor of classic American rye whiskey. Matured in sherry casks, the whiskey receives its finishing touches in the Lone Star State, where it is finished, blended and bottled in an elegant fluted glass design stamped with a black medallion featuring a bronze horse.

The whiskey has already made waves in the spirits world. Prior to its release, the SirDavis team anonymously submitted the whiskey to several spirits competitions, where it won the award for Best American Whiskey of 2023. SIP Awards and a gold medal from the New York International Spirits Competition.

Priced at $89 per bottle, SirDavis is now available for preorder onlineIt will be sold in several stores in the United States, London, Paris and Tokyo, and in select airports in Los Angeles, New York and San Francisco starting in September.

While Beyoncé’s foray into the world of alcoholic beverages is a new venture for her, many celebrities have made a name for themselves in the spirits industry. Supermodel Kendall Jenner and actors Dwayne “The Rock” Johnson and Matthew McConaughey has his own tequilas. Actor Ryan Reynolds owns a gin companyand rapper Drake He is co-owner of a whiskey company.