India’s 5G smartphone market share rose to 77 per cent in the second quarter (Q2), up from 49 per cent in the same quarter last year, while the average selling price declined 22 per cent to $293 (around Rs 24,000), according to a report released on Tuesday. Nearly 27 million 5G smartphones were shipped in the April-June quarter.
According to the International Data Corporation (IDC), the Indian smartphone market sold 69 million smartphones in the first half of 2024, representing a year-on-year growth of 7.2%. In the second quarter, the market sold 35 million smartphones, representing a year-on-year growth of 3.2%.
The report notes that while this is the fourth consecutive quarter of year-over-year shipment growth, subdued consumer demand and rising average selling prices (ASPs) continue to constrain a rapid annual recovery.
“In addition to clearing out old inventories in the first half of the quarter, vendors also started launching new smartphones, especially in the mid-premium/premium segment (primarily China-based vendors) from mid-quarter onwards, for the monsoon season sales of July and August,” said Upasana Joshi, senior research manager, devices research, IDC India.
The entry-level segment (under $100) saw a sharp drop of 36% year-on-year to 14% share, down from 22% a year ago. Xiaomi continued to lead this space, followed by Poco and realme.
Shipments in the mass budget segment (above $100 and below $200) grew 8 percent year-on-year. The top three brands were Xiaomi, realme and vivo, accounting for 60 percent of this segment.
According to the report, the premium segment had a share of 2% and declined by 37% on a unit basis. The key models were the iPhone 13, Galaxy S23FE, iPhone 12 and OnePlus 12. Apple’s share increased year-on-year to 61%, while Samsung’s rose to 24%, from 21% a year ago.
In the second quarter, shipments to online channels grew by 8 percent year-on-year, and their share increased to 50 percent in the second quarter compared to 47 percent in the second quarter of 2023.
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