Smartphone Market in India: India’s smartphone market witnessed a 3.2 percent growth in the second quarter of 2024, with shipments reaching 39 million units, according to a report by International Data Corporation (IDC) released on Tuesday.
Chinese smartphone maker Vivo has emerged as the market leader with a 16.5 percent share, marking a 6.7 percent increase in shipments year-on-year. Vivo’s strong performance was supported by multiple new launches across various price segments, including its Y series, mid-to-high-end V series, and the flagship X Fold 3 Pro.
In the high-end segment, defined as smartphones priced above Rs 67,000, Apple maintained its leadership position with an 83 per cent market share. It was followed by Samsung with a 16 per cent market share in this category.
Xiaomi ranked second with a 13.5% market share, while Samsung fell to third place with a 12.9% share due to a 15.4% drop in year-on-year shipments. Apple ranked sixth with a 6.7% market share but recorded a notable 24.2% increase in shipments compared to the previous year.
The IDC Worldwide Quarterly Mobile Phone Tracker reported that 69 million smartphones were shipped in India during the first half of 2024. Within the premium segment, which spans price ranges between Rs 50,000 and Rs 67,000, Apple’s share rose to 61 per cent, while Samsung’s share increased to 24 per cent from 21 per cent last year.
The report also highlighted that the entry-premium segment, which includes devices priced between Rs 16,000 and Rs 33,500, saw the most significant growth. The market share of this segment increased from 22% to 30%, with a year-on-year increase of 42%.
As for 5G smartphones, shipments totalled 27 million units during the quarter. The share of 5G smartphone shipments increased to 77 per cent, up from 49 per cent in the same period last year. Despite this growth, the average selling price (ASP) of 5G smartphones declined 22 per cent YoY to around Rs 24,600. Notably, the mass budget 5G segment, priced between Rs 8,000 and Rs 16,700, saw a 2.5x growth, registering a market share of 45 per cent.
(with PTI inputs)
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