Today’s Industry News Live Updates 1st September 2024: Stand-up comedians, YouTubers, writers and actors top picks as OTTs cut costs, target young audiences

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01 Sep 2024, 03:16:17 pm IST

Today’s media news live: Stand-up comedians and YouTubers, top writers and actors as OTTs cut costs and target young audiences

  • OTT platforms are increasingly recruiting YouTubers and digital creators for their storytelling skills and audience loyalty. The relaxed regulatory environment and cost-effectiveness make these creators ideal for original content, which improves viewer engagement.

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