UP Digital Media Policy 2024: Uttar Pradesh has recently adopted a transformative initiative targeting social media influencers through the UP Digital Media Policy 2024. This digital media policy will enable influencers to earn substantial income by promoting government schemes on popular platforms like YouTube, Instagram, Facebook, and Instagram.
Depending on the number of followers, influencers can earn between Rs 2 lakh and Rs 8 lakh per month, which will significantly increase their earning potential while also contributing to state initiatives.
How much can influencers earn from UP’s 2024 Digital Media Policy?
UP Digital Media Policy 2024 Influencers The Uttar Pradesh government has classified influencers into four categories based on the number of followers, let us know how the earning structure is.
First Category A (10 lakh+ followers): Up to ₹8 lakh on YouTube, ₹5 lakh on X, ₹4 lakh on Facebook and up to ₹3 lakh on Instagram.
Tier 2B (5 lakh+ followers): Up to ₹7 lakh on YouTube, ₹4 lakh on X, ₹3 lakh on Facebook and up to ₹2 lakh on Instagram.
Then, Category C (more than 2 lakh followers): ₹6 lakh on YouTube, ₹3 lakh on X, ₹2 lakh on Facebook and up to ₹1 lakh on Instagram.
And finally Category D (More than 1 lakh followers): ₹ 4 lakh on YouTube, ₹ 2 lakh on X and a lesser amount on other platforms.
Sanjay Prasad, principal secretary of the state’s information department, said that with the advent of the UP Digital Media Policy 2024, influencers are expected to create engaging content – videos, posts and reels highlighting the benefits and successes of various government schemes. The aim of this initiative is not only to promote government projects but also create employment opportunities within the state.
Influencers should avoid vulgar, obscene or anti-national content.
Influencers should avoid content that is indecent, obscene or anti-national as the government has clearly banned the dissemination of such content. However, violators may face harsh penalties and legal action, which may even include imprisonment.
UP 2024 Digital Media Policy: What will be the impact on influencers and the digital economy?
UP Digital Media Policy 2024 will impact influencers and the digital economy. It is seen as an important step towards integrating digital content creation with government outreach, as influencers, especially those with a large following, can now play an important role in disseminating information about state projects. This not only provides them with a new source of income, but also connects their work with public service, potentially increasing their credibility and reach.
The involvement of influencers in this initiative is expected to attract influencers from outside the state as well, thereby increasing the reach of content creation and engagement and gradually bringing about a significant change in the digital marketing landscape in Uttar Pradesh.
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