Reaction to body odor: Tokyo-based TV host Yuri Kawaguchi has been fired from her position following a controversial social media post criticizing men’s body odor. The 29-year-old freelance broadcaster and feminist advocate faced backlash after many perceived her comments as discriminatory. On August 8, Kawaguchi took to X (formerly Twitter) to express her discomfort with men’s body odor during the summer heat, urging men to shower more frequently and use deodorant. “I apologize if this is a personal matter, but the smell of men in the summer “And the body odor of those who are not clean is very unpleasant,” he tweeted.
Accusations of gender bias
Her tweet offended many and her followers accused her of gender bias. Critics argued that her post unfairly targeted men, while ignoring that women can also experience body odor.
One male user commented: “Blaming only men is disturbing and discriminatory. Women“Especially older ones, they can also have body odor. This makes me feel uncomfortable.” Kawaguchi’s personal life, including her divorce, became a topic of criticism. She was labeled as a “materialistic woman disconnected from people’s everyday struggles.”
Public apology issued
In response to the backlash, Kawaguchi issued a public apology on August 11 and deleted the post. “I deeply regret my thoughtless remarks that caused distress to many people. I will reflect deeply on this and strive to avoid hurting anyone with my words in the future,” he said. The controversy continued, despite his apology. On August 16, VOICE, Kawaguchi’s management agency, announced the termination of his contract, citing “defamation of the opposite sex.” VOICE She highlighted the numerous complaints they received and stressed their focus on upholding professional conduct that respects others. Kawaguchi also lost her position as a harassment prevention professor, prompting criticism that her dismissal was too harsh.
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