Indian online consumers tend to have a Annual family income According to the report, the money spent on such services ranges from Rs 2.5 to Rs 10 crore. About a third of these users are also under the age of 25.
Around 80% of these shoppers are from non-Tier 2 cities, while non-Tier 4 users are the regular buyers in categories like women’s fashion, footwear and baby care products. States like Uttar Pradesh and Bihar are leading the e-commerce growth in this segment.
Categories such as beauty and personal care (BPC), electronics, home and kitchen, and health and fitness have performed well among these customers, the report added. For Meesho, categories such as books, office supplies and stationery, and home improvement saw their sales more than double on a year-on-year basis, it said.
On August 7, ET reported that Two-thirds of fashion consumption came from outside the top 50 citiesSuch shopping is expected to boost online lifestyle penetration from 13% today to 18-22% by 2028, according to a joint report by management consultancy Bain & Company and fashion marketplace Myntra.
Last week, Meesho appointed four new independent directors to its board of directors. He The company had closed a financing round of 275 million dollars. in a combination of primary funding and secondary share sale, ET reported on May 11. The funding was the first tranche of a larger $600 million round.
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