Brand management and communication are vital as they shape a brand’s identity and public perception. Regardless of the industry, standing out requires more than just a great product and this is where branding plays an important role. Effective communication ensures a consistent message across all platforms, improving brand recognition and loyalty. This is crucial to gaining a competitive advantage, attracting customers and staying relevant in a dynamic industry environment. Therefore, Brand management It goes beyond creating an identity; it builds trust and loyalty, helping businesses stand out and attract loyal customers. Developing future-ready brand managers requires a deep understanding of strategic brand management and communications, ensuring adaptability, innovation and alignment with changing market dynamics.
This specialized field is vital in today’s competitive business environment. According to a recent study by GaggleAMP, a social media management and employee advocacy platform, 74% of consumers trust brands that offer high-quality products and services. Brand manager is a lucrative career profile. According to GlassDoor India (GlassDoor is one of the largest job and recruitment sites in the world), the average base salary for a brand manager in India in 2024 is ₹13.6L per year.
Overview
MICA Strategic Brand Management and Communications Program is a standout course, geared towards preparing future brand managers with a deep understanding of the field, the latest trends and best practices. This MICA program teaches professionals how to build brands, launch mission-critical products and acquire new customers. With a creative approach and strategic placement, it covers essential marketing, branding and communication strategies effective in both stable and crisis times. Learn how to formulate and implement successful brand strategies, think critically and recalibrate methods to persuade and connect with customers.
Here is a glimpse of the course content that can give professionals an idea of what the program is all about: Introduction to Branding and Brand Building, Brand Image and Brand Personality, Brand Identity and Brand Positioning, Brand Loyalty, Brand Value and Brand Equity, Portfolio Management, Brand Extension, Brand Licensing, Repositioning, Revitalization and Rebranding, Co-Branding, Digital Branding, Luxury Branding, Integrated Marketing Communication (IMC), Brand Building and Communication, Public Relations Fundamentals, Stakeholder Management, Crisis Communication, among other modules.
This comprehensive program guarantees a dynamic, interactive and in-depth learning experience, preparing professionals for strategic brand and communications management across a variety of industries. Below are some of its key features.
Pre-recorded lectures: 26 hours of videoconferencing
Reviews: More than 30 questionnaires
Commitment: More than 15 discussion forums
Live learning: Live masterclasses by MICA teachers, weekly live sessions with program leaders
Projects: Final project, brand management and advertising project and public relations project
Additional benefits: Executive Alumni Status, Optional Campus Immersion upon Program Completion
Learning experience
Flexible learning: Adaptable to your schedule
Cohort-based learning: Collaborative environment with colleagues
Expert teachers: World-renowned educators
Case studies: Gain comprehensive real-world insights through multiple case studies on brand management and communication.
Key points of the program
So, what does a professional gain by undertaking this program? Let’s dive into it in more detail. The participant develops effective integrated communication strategies, essential brand management metrics, and learns how to effectively position a brand. The program helps explore key brand communication channels and fundamental brand elements that are crucial to brand success. Professionals learn about contemporary and future trends in brand development and public relations for the evolution of brands. Participants learn about stakeholder management and brand portfolio strategies and gain skills to design a successful brand strategy and activate it in competitive markets. Students also gain knowledge about the facets of public relations and crisis management phases, understanding their interconnections.
Starts in:September 30, 2024
Duration:28 weeks
Program Fee: ₹99,000
Eligibility:Anyone with a university degree or diploma
Highlighting the importance of branding function in organisations, Anita Basalingappa, Professor of Marketing, MICA, says: “Highlighting the importance of the brand function in organisations, MICA Professor of Marketing Anita Basalingappa says, “Brand management has become an interdisciplinary responsibility. In today’s era of instant information and omnipresent influence, effective brand management is crucial. Our collaboration with Emeritus for this programme addresses the importance of keeping up with contemporary strategies in an increasingly connected world.”
About MICA
Founded in 1991, MICA is dedicated to creating leadership in strategic marketing and communications. An autonomous, nonprofit institution, MICA offers a wide range of academic programs, including both on-campus and online programs.
The spirit of MICA lies in its ability to capture contemporary trends and sensibilities and address the needs of an ever-changing environment. The MICA brand ensures the effective delivery of strategic marketing and communication solutions to industry, government and the community.
Today, it is the alma mater of professionals holding leadership positions in some of India’s and the world’s best-known companies in marketing, brand management, research and analytics, advertising, media, digital and other related businesses.
About Emeritus
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, organizations, and governments around the world. It does this by partnering with more than 80 top universities in the United States, Europe, Latin America, Southeast Asia, India, and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, businesses, and organizations. Its unique model of cutting-edge technology, curricular innovation, and hands-on instruction by senior faculty, mentors, and coaches has trained more than 350,000 people in more than 80 countries.
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