Stan is building a mobile platform for creators to create and monetize communities and allow users to interact with their favorite game creators or celebrities through digital collectibles, chat or audio rooms, and exclusive celebrity communities.
It also allows users to interact with each other. As of July 2024, the company claimed that its user base had surpassed 12 million, with over 80% of them coming through organic and referral-based channels. The platform has over 500,000 paying users and a high 30-day retention rate of over 60%.
“Nazara’s investment in STAN strengthens our position in the growing gaming and esports landscape. STAN’s mobile-first approach and focus on community engagement align perfectly with our vision of becoming a leading player in the global esports ecosystem. This acquisition allows us to expand our reach while empowering content creators and fostering a stronger gaming community,” said Nitish Mittersain, Founder and CEO of Nazara Technologies.
In January this year, Stan raised $2.7 million from Aptos Labs, Maelstrom Fund, and others. In May 2022, the Bengaluru-based startup raised $2.5 million in its seed funding round led by General Catalyst and others.
“Nazara’s investment will be a huge boost for STAN, accelerating our journey to redefine gaming and esports, communities and help us achieve our vision,” said Parth Chadha, CEO of STAN.
Last month, Nazara acquired Fusebox Games, a UK-based game studio for ₹228 crores in an all-cash transaction. Prior to that, the company bought Paper Boat Apps, the developer of Kiddopia, purchased the intellectual property rights of Ultimate Teen Patti and took over the assets of DeltiasGaming.
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