Neeraj Chopra: Athletic leap in deals: Brands race to bask in Olympic limelight, Phogat, medallists endorsement value rockets

Days later Vinesh PhogatThe dream of winning a Olympic medal She was devastated by being just 100 grams overweight, at least 15 brands have lined up to sign her. There is a rush to make the Indian fighter – and others Indian athletes which stood out in the recent Paris Games — the face of brands in categories such as packaged foods, health, nutrition, jewelry, banking and education, executives familiar with the matter said. Approval fee is up to Rs 1 crore per deal per year, from Rs 25 lakh before the Games, they said.

Chopra and Bhaker also win

“Marketers are approaching us, citing not just her performance but also the grace with which she conducted herself, despite being defeated by the system,” said Tuhin Mishra, co-founder of Baseline Ventures, which represents the fighter.

Despite not winning a medal, Phogat, who endorsed Nike sportswear and Country Delight dairy products before the start of the Olympics, was clearly one of the standout Indian athletes, along with the javelin silver medallist. Neeraj Chopra and shooter Manu Bhakerwho won two bronze medals.

Name of the game
Chopra’s brand valuation is set to rise by 30-40% to over $40 million, or about Rs 330 crore, the highest for a non-cricket athlete in India, according to global financial advisory firm Kroll, which provides valuation services.

Until 2023, Chopra Brand value According to Kroll data, Bhaker, who has signed a one-year sponsorship deal worth Rs 150 crore with ThumsUp, has seen his fees rise sharply from Rs 250,000 per contract per year. Before the Paris Games, he sponsored sportswear maker Performax Activewear.