India’s golden boy, Neeraj ChopraHe proved his mettle again after winning a second Olympic medal in Paris last month. Chopra had won a gold medal for India in the previous edition of the Olympics. As Neeraj Chopra became the first Indian track and field athlete to win medals in back-to-back Olympic editions, brands have been lining up to sign him as an endorser.
Neeraj Chopra, who holds the rank of Subedar in the Indian Army, is likely to witness a 30-40% increase in his brand valuation after his performance in the Paris 2024 Olympic GamesThe Economic Times reported, citing global financial advisory firm Kroll.
Neeraj Chopra’s rising popularity among businesses and advertisers could boost his brand valuation to around $40 million ( ₹330 crore), ET reported. Before the Paris Olympics, the brand was valued at around $29.6 million.
Vinesh Phogat’s brand value soars after his exit from Paris Olympics
Ace of Indian wrestling Vinesh Phogat Phogat lost her chance to win Olympic gold and even silver after being disqualified from the multi-sport event for exceeding her weight by 100 grams. Despite her heartbreaking loss, Vinesh Phogat’s brand value has increased significantly after the Paris Olympics. As per ET’s report, at least fifteen brands have approached Phogat to hire her for their advertising campaigns. Phogat’s endorsement fee has increased 100 times. ₹25 lakh to ₹1 crore per deal per year after the games.
Manu Bhaker is the new darling of companies for advertising
Manu Bhaker The athlete stunned the nation with a stunning performance at the Paris Olympics. She made history by becoming the first Indian woman in independent India to win two medals in the same edition of the decorated event. Several companies have approached the Indian shooter for sponsorships and brand advertisements. After the 2024 Paris Olympics, Bhaker’s contract fee per year has increased phenomenally from ₹25 lakh to ₹1.5 crore rupees.
It is not just Phogat, Bhaker or Chopra; there is a huge influx of Indian sportspersons who performed well at the just-concluded Paris Olympics. Most of the brands belong to different categories like packaged foods, health, nutrition, jewellery, banking, education, etc.
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