The funds will be used to expand its physical stores, launch new categories, build the brand and hire staff.
Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, the startup offers a curated range of home décor and lifestyle items. With around 4,000 SKUs across six key categories, food stands out as the largest and accounts for 50% of the company’s revenue.
The company plans to expand its product offering in kitchenware, beverages, cookware and appliances, as well as launch new thematic categories such as Nest Baby & Kids, focused on household products for children, among others.
“Offline sales currently account for around 10% of our revenue as we have only recently ventured into this space. Our website contributes around 55%, and the rest comes from marketplace and fast commerce platforms,” Agrawal told ET in an interaction.
Last year, Nestasia expanded its physical presence across six cities and established seven exclusive brand outlets. The company plans to open 30 stores by the end of 2025.
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For the upcoming festive season, Nestasia plans to boost sales with new brand initiatives, weekly product launches, and focused efforts across its website, marketplaces, fast commerce platforms, and physical stores. “The brand has always been very focused on special occasions, introducing new products every week. Occasions and events are important to Nestasia, and the festive season is one of the most important for the brand,” she said.
According to Agrawal, the company closed FY23 with revenues of Rs 27 crore and achieved 70% growth in FY24. “We aim to achieve an annual revenue run rate of Rs 1,000 crore in four years,” he added.
He got up for the last time $4 million in funding round led by Stellaris in 2021.
Commenting on the investment, Bhavani Rana, Investment Advisor at Susquehanna Asia VC, said, “Its strong online presence and diverse product range are driving growth in the growing e-commerce sector. By offering a stylish and functional mix of décor items, Nestasia caters to modern needs for both aesthetics and practicality.”
“Their unique strategy of offering fresh produce every week has created strong brand appeal among consumers. Our continued investment in the company reaffirms our enthusiasm for the sector and our confidence in the future growth of the business,” he said. Rahul Chowdhripartner, Stellaris Venture Partners.
On June 13, B2B home decor company Trampoline raised $5 million in a round of funding Directed by Matrix India Partners and WaterBridge EnterprisesIt also raised an additional $2 million in venture debt from Alteria Capital. Matrix and Water bridge They invested $2.5 million each.
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