Prime Minister Narendra Modi will launch the Subhadra Yojana on his 74th birthday on September 17. It is a scheme of the Odisha government under which Rs 10,000 will be deposited in the state account of eligible women beneficiaries between the age of 21 and 60 every year. Odisha Chief Minister Mohan Charan Majhi’s government has planned a grand gathering of women from across the state at Janata Maidan in Bhubaneswar to launch the scheme. Arrangements have been made to live stream the prime minister’s programme at the panchayat and block levels.
Scheme named after the goddess Subhadra
The scheme is named after Goddess Subhadra, the younger sister of Lord Jagannath, the presiding deity of Odisha. For five years, till 2028-29, the scheme will provide financial assistance of Rs 10,000 annually to over 10 million women across the state. The transfer will be made in two instalments of Rs 5,000 each on Rakhi Purnima (Raksha Bandhan, which usually falls in August) and International Women’s Day (March 8).
The money will be transferred to the Aadhaar linked account
The money will be deposited directly into the beneficiary’s Aadhaar-linked bank account. The government has made e-KYC mandatory for this scheme. Beneficiaries will be provided with Subhadra debit cards. A total of 100 beneficiaries who make the maximum number of digital transactions in each gram panchayat and urban local body area will receive an additional incentive of Rs 500.
These women will not benefit from the plan.
Women from well-off families, government employees and women income tax payers are not eligible for this scheme. Women receiving assistance of Rs 1,500 or more per month (or Rs 18,000 or more per year) under any other government scheme are also not eligible for this scheme.
Where do I register?
Registration for this scheme is done at banks, post offices and common service centres across Odisha. There is no deadline for registration. This process will continue until all eligible beneficiaries are registered.
How much will the plan cost?
Official sources said the government has budgeted Rs 55,825 crore for the scheme over five years from 2024-25 to 2028-29. An amount of Rs 10,000 crore has been set aside for the scheme for the current financial year (2024-25). The BJP had promised before the assembly and parliament elections to implement the Subhadra Yojana. The scheme ended 24 years of BJD rule in Odisha and helped the BJP win 20 of the 21 Lok Sabha seats in the state. Women, especially the 70 lakh members of nearly 6 lakh women self-help groups (WSHGs) organised under Mission Shakti, were the most important factor behind the BJD’s electoral success over 24 years. Mission Shakti was launched in 2001 to empower women by providing them credit and market linkages, and has managed to create a committed vote bank of women for the BJD over the years.
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