New Delhi: More than 10,000 business entities have whitelisted more than 2.75 lakh URLs, following guidance issued by the Telecom Regulatory Authority of India (TRAI) in August, the telecom regulator said in a statement on Wednesday. .
The TRAI directed all access service providers to stop transmitting messages containing URLs, APKs and OTT links, which are not on the whitelist of the senders. The order went into effect on October 1.
Whitelisting a URL is the process of adding a URL to a list of approved resources that can be accessed. Whitelisting is a cybersecurity strategy that helps protect devices and data from threats such as malware, phishing, and hackers.
“In compliance with the TRAI directive dated August 20, 2024, access providers have implemented mandatory whitelisting of URLs, APKs or OTT links in messages through sending entities,” the TRAI statement added.
TRAI has introduced stricter measures to combat spam calls. It includes the disconnection of telecommunications resources for violators. According to the statement, more than 800 entities have been blacklisted and more than 18 lakh numbers have been disconnected due to non-compliance.
Additionally, TRAI has mandated migration of telemarketing calls using the 140 series to the Distributed Ledger Technology (DLT) platform, improving monitoring and reducing misuse, the statement added. Other actions include blocking 3.5 lakh unused headers and 12 lakh fraud-prone content templates, further protecting consumers, the TRAI statement said.
Access providers are in the process of implementing technical solutions to ensure better traceability of messages. This involves requiring senders to define the entire chain of translation memories through which messages travel before reaching consumers. This would ensure that senders’ headers and content templates are not misused by fraudulent elements, the regulator said.
With expanded collaboration through the Joint Committee of Regulators (JCoR), TRAI continues to work with agencies such as RBI, SEBI and IRDAI to strengthen control over commercial communications and explore future improvements, according to the regulator.
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