Digital financial services provider PayU has partnered with Fynd, a Reliance-owned retail technology company, to improve pay experiences for merchants across the country.
The partnership aims to help merchants adopt digital approaches and unlock new revenue opportunities.
The collaboration aligns with both companies’ goals of empowering businesses by offering advanced payment solutions and improving the overall transaction experience.
Integration of PayU payment gateway
As part of the partnership, Fynd will integrate PayU’s payment gateway into its platform. This integration will enable Fynd’s network of over 2,300 merchants to securely accept payments across over 150 online options.
These options include credit and debit cards, UPI, wallets, net banking, and various affordability and EMI plans. The move is expected to streamline payment processes, making them more accessible and convenient for both merchants and customers.
Expansion to international payments
Fynd merchants will also benefit from PayU’s international payments suite. This suite is designed to support secure and seamless transactions on a global scale, backed by industry-leading transaction success rates.
The availability of international payment options will enable merchants to expand their customer base beyond India, offering a more seamless payment experience for international customers.
Another key feature of this partnership is the extension of PayU’s advanced Offers Engine platform to Fynd merchants.
The platform will enable merchants to create and deliver personalized offers to their customers. By offering personalized offers, merchants can increase transaction volumes and improve customer acquisition and retention, further enhancing their business performance.
Comments from the leaders
Commenting on the partnership, Nikhil Mehta, SVP, Partnerships and Payment Strategy, PayU, said, “Our strategic collaboration with Fynd represents a significant step forward in delivering an industry-leading payment solution tailored to the needs of merchants and customers alike. This collaboration is a testament to PayU’s unwavering commitment to innovation, offering a wide range of payment options to merchants, making online payments more accessible, secure and convenient for them and their customers.”
Ragini Varma, Chief Business Officer, Fynd India, added, “We are committed to empowering all our merchants to create world-class shopping experiences. Our partnership with PayU’s advanced payments ecosystem will help us make payments much simpler with more payment options and seamless cross-border payments. This is an important step towards further enhancing the merchant experience on Fynd’s commerce platform.”
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