“For the last six months, we have been focusing on helping merchants create demand. So in that effort, Shiprocket will be launching several such experiments or ideas as we aim to find alternative ways to improve the merchant experience in terms of lower customer acquisition costs (CAC), better customer experience, better customer targeting or generating new demand for them which they currently don’t have,” Goel told ET.
This was first reported by Inc42.
According to Goel, the aim is to build a brand discovery platform: “It’s a destination for consumers to find unique Indian D2C brands, explore their stories and products, and eventually give merchants ways to promote products through ads or sales commissions, something we will explore later,” Goel added.
Its official launch is expected to take place in the next 45 to 60 days.
With this, Shiprocket will enter the marketplace segment, competing with big players like Amazon, Flipkart, Meesho and others.
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On July 31, ET reported that the Gurugram-based company had set up its The focus is on facilitating e-commerce transactions for the general offline commerce segment. The company has launched a WhatsApp shop bot and is also rolling out a fast shipping service for small businesses and direct sellers. It has also launched fast delivery offering Shiprocket Quick in Delhi-NCR, Bengaluru, Hyderabad and Pune.
In FY23, Shiprocket acquired a retail software-as-a-service (SaaS) platform Arvind Internet’s Omuni and e-commerce logistics solutions provider Pickrr. In FY22, it acquired omnichannel user engagement platform Wigzo and supply chain management company Glaucus.
Currently, a significant portion of Shiprocket’s revenue is generated from its shipping service, which caters to D2C brands selling online. For sellers, company officials typically spend 10-15% on shipping, 30-40% on marketing and promotions, and 20-25% on fulfillment.
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