Sales and marketing roles emerged as critical areas of focus for employers, accounting for 30% and 23% of intake respectively, according to Indeed. Hiring Tracker. Data comes from a survey conducted by Valuvox that covered 3,680 employers, employees and job seekers.
“This change signals a strategic push by companies to strengthen their growth and performance,” Indeed said in a press release.
The hiring trend showed that the demand for HE Demand for jobs remains strong, with positions such as data analysts (23%), data engineers (16%) and data scientists (11%) leading the way. “This sustained need reflects the ongoing digital transformation across industries, where specialized technology skills are essential to navigate complex technological landscapes,” the statement said.
Indeed’s Hiring Tracker report reveals that 61% of employers expect these gaps to increase significantly over the next two years if training initiatives are not prioritized. Despite this, only 23% of employers currently offer customized training programs, according to Indeed.
Employers are looking for skills in areas such as data science, cybersecurity and coding, and are also prioritising soft skills such as communication, time management, critical thinking and problem-solving. “This dual focus highlights changing expectations for talent, where adaptability and a broad skill set are key,” the release states. “While IT roles remain in high demand, the growing emphasis on sales and marketing shows a shift in employer priorities. For job seekers, the message is clear: continuous work.” Improving skills“Training, particularly in technical and soft skills, is crucial in this evolving landscape,” said Sashi Kumar, sales director at In fact, IndiaThe report highlights that 40% of employers expect minimal growth (between 0-5%) if training initiatives are not implemented. Key areas identified for future skills demand include cloud computing (27%), sustainability (23%) and emerging technologies such as generative AI and augmented and virtual reality (20%).
Indeed data shows that 61% of employees expect a salary increase of between 20% and 40% by improving their skills. There is also a growing demand for career advice (43%) and mentoring (57%). “This suggests that job seekers are looking for guidance to cope with changes in a dynamic market,” the press release states.
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