The newly raised funds will be used to enhance the company’s product development capabilities and intensify its research and development (R&D) initiatives, focusing on the creation of new product segments.
According to Vinay Maheshwari, founder of The Health Factory, the company is currently present in all metropolitan cities and has recently expanded to cities like Lucknow, Chandigarh and Ahmedabad. “We want to build depth from street to street, from road to road, from area to area, and then go to city and then move on to the next city and so on. Once that manual is ready, replication becomes very easy , but deciphering that manual is essential,” he explained.
The funds will also help the company assemble the right team, align its growth metrics and ensure operational efficiency without unnecessary financial expenses.
Positioning itself as a premium brand, The Health Factory bread products are priced 20% to 25% higher than typical alternatives. However, Maheshwari believes that consumers are willing to make this change due to the growing focus on healthier lifestyles. “The acceptance of our product is much higher because the consumer is moving towards a healthier trend. Even with a marginal price difference of Rs 10-15, the consumer does not mind opting for a healthier alternative,” he said. In particular, the brand’s protein bread is aimed at a specialized audience conscious of protein intake, which further differentiates its offer.
The company’s flagship products, protein bread and zero maida bread, are currently in demand, and Maheshwari mentioned that the focus will be on doubling down on these categories. However, he also hinted at interesting future innovations, stating that The Health Factory has several other health-focused products in the pipeline.
Watch the attached video to see the full conversation.
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