Pluckk, a fresh food startup, has achieved a remarkable milestone by achieving an annual revenue run rate (ARR) of Rs 100 crore during FY24. This achievement sets the stage for an ambitious goal – to double revenue within a span of a year.
Market presence and alliances
Pluckk has established itself as a prominent fresh food brand in major cities such as Delhi, Mumbai, Bangalore and Pune. Its presence spans across more than eight marketplace platforms, facilitating connections between farmers and over 500,000 households. With monthly delivery exceeding 200,000 products, Pluckk has emerged as a leader in the industry.
Strategic partnerships with industry giants like Amazon, Swiggy, Zepto and Blinkit have significantly contributed to Pluckk’s profitability. Additionally, a fruitful collaboration with Kook, a leading Indian food-tech startup specialising in ready-to-cook meals, has further strengthened revenue streams. The endorsement of Bollywood icon Kareena Kapoor Khan as a brand ambassador has significantly elevated Pluckk’s brand visibility.
Growth strategy and technological advances
Nelson D’Souza, CFO of Pluckk, highlights the company’s innovative approach, strong product portfolio and strategic partnerships as key drivers of growth. The company aims to double its revenue in the next 12 months while expanding its presence to cover 15 cities in the next three years.
Pluckk’s success is underpinned by its technological prowess, demonstrated in particular by its ONDC listing and service to 500,000 customers. The contributions of the technical team are fundamental, as demonstrated by the development of a seller portal for farmers, product traceability across 1,000 partner farms and advanced hygiene measures such as ozone washing. In addition, the integration of artificial intelligence systems ensures product quality, optimal pricing through automatic pricing algorithms, efficient delivery routing and real-time order tracking for seamless stock management.
As D’Souza states, “Our reliance on technology is paramount in every facet of our operations. From ensuring product quality to optimizing delivery logistics, customer satisfaction is the foundation of our success. Our mission is to deliver unparalleled freshness and convenience to our customers.”
With a strong foundation built on quality, innovation and customer focus, Pluckk is poised for continued success in the ever-evolving fresh food retail landscape.
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