Fintech startup POP, founded by ex-Flipkart employees, has unveiled India’s first multi-brand co-branded credit card, the YEB BANK POP-CLUB RuPay Credit Card, developed in collaboration with RuPay and YES Bank.
He credit card It was launched at the Global Fintech Festival (GFF).
As India’s first multi-brand co-branded card, it brings together leading brands like Zomato, Blinkit, Cult, Rapido, Cleartrip and Pharmeasy, covering key everyday spend categories like e-commerce, grocery, F&B, travel and health & fitness.
POP aims to create a relevant value proposition with these prominent brands while leveraging the growing UPI and RuPay networks.
Cardholders can earn rewards on every transaction through POPcoins.
RuPay cardholders benefit from accelerated POPcoins earnings when using the card with POP UPI.
POPcoins can be redeemed for a wide range of products from leading direct-to-consumer (D2C) brands across categories such as beauty, personal care, electronics, fashion and home goods, all available within the POP app.
Additionally, POPcoins can be used for purchases on Zomato, Blinkit, Cult, Rapido, Cleartrip and Pharmeasy.
Users can earn 10% POPcoins on all online transactions, 2% POPcoins on offline transactions, and an additional 5% POPcoins when using the card with POP UPI.
The card It has no joining fee and comes with an exclusive set of joining benefits worth ₹5,000, including 500 bonus POPcoins, a six-month Pharmeasy Plus membership, a ₹750 Cleartrip flight voucher, a ₹500 Cult voucher, a three-month Zomato Gold membership, and a Rapido travel pass.
In June 2024, POP launched its e-commerce application platform UPI+, where users can earn POPcoins on every UPI transaction.
In just two months, POP surpassed a monthly UPI transaction rate of one million.
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