“Aside from that, a potential surge in construction activity in the region – due to the expansion of hotel chains, apartment units, healthcare facilities and other infrastructure developments – could lead to the addition of another 50,000 to 100,000 temporary workers. jobs in the region in the coming years,” said Pravin Agarwala, co-founder and CEO of Betterplace Group.
Sectors such as hotels, hospitality, tourism, food and beverages, daily essentials, personal care products, healthcare, banking and construction will boost demand for labour as the region is expected to become a hotbed of religious tourism, economists and labour market experts said.
Betterplace estimates are based on an estimated annual influx of 50 million people in the coming years.
The immediate creation of jobs is estimated to be between 10,000 and 30,000, with an expected influx of between 100,000 and 200,000 tourists per day in the coming months.
Consumer goods companies and food service chains are increasingly strengthening their presence in the area, creating more employment opportunities as they see Ayodhya as a hub for branding and marketing. “Ayodhya is set to become a major pilgrimage centre and will welcome millions of people every year. This will provide opportunities for creativity and creation of new consumers,” said Sanjiv Mehta, former CEO of HUL. Yeshab Giri, business director, people and Randstad Technologies at HR services company Randstad India, said the influx of tourists is leading to a rise in consumer demand for bottled water, snacks, soft drinks, etc.
“These brands are also taking this opportunity to test new products,” Giri added.
BFSI is expected to be another big recruiter. “…banks are setting up ATMs and then setting up small branches,” said Sachchidanand Shukla, group chief economist at L&T.
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