Transforming eCommerce: Shiprocket partners with Snowflake to give SMB sellers faster, real-time insights

This strategic collaboration, says Gurugram-based Shiprocket, aims to streamline data operations, providing real-time information and significantly reduce data processing times from days to minutes. The partnership will enable merchants to make data-driven decisions quickly, optimize operations, and improve customer experiences. Additionally, the Snowflake platform’s AI data cloud enables merchants to effortlessly scale their data infrastructure.

Through this partnership, Shiprocket aims to leverage advanced AI applications to improve user engagement and accessibility for its nationwide seller community. This will increase the efficiency of its e-commerce initiatives.

Sunil Kumar, CTO at Shiprocket, anticipates that the partnership with Snowflake will have a “transformative effect” on its operations within 12 to 18 months. The partnership will substantially increase the company’s data processing capabilities, resulting in instant insights and a drastic reduction in data processing time.

“For example, a MSME “Sellers using Shiprocket will be able to quickly analyze sales trends and customer preferences, allowing them to adjust inventory and marketing strategies quickly. This immediate access to data ensures they can respond to market demands quickly, optimizing operations and improving customer satisfaction. Overall, this collaboration will give all of our sellers the agility and intelligence needed to thrive in a competitive e-commerce landscape,” he adds.

According to Vijayant Rai, MD India at Snowflake, the AI ​​data cloud provides a scalable, cost-effective, and secure platform that can support Shiprocket’s diverse data needs to drive business value. Saahil Goel, MD and CEO of Shiprocket, sees the partnership as a game-changer for the company’s 150,000-strong annual active seller community. This community collectively generates an annualized GMV of over $3 billion, he says. Shiprocket, which claims to be India’s largest e-commerce enablement platform, says the collaboration with Snowflake has effectively solved numerous data management challenges. “The platform offers on-the-fly scalability, allowing us to seamlessly scale our resources, ensuring profitability by charging only for the time these resources are actively used. Snowflake’s unique architecture supports high concurrency, improving query performance without data contention. Automatic maintenance and intelligent separation of storage from compute operations streamline our cost management. “Continuous data integration without impacting performance further cements Snowflake’s role in refining our data-driven strategies,” he explains.

Data, which has often been underutilized by small business owners, is a key factor here, he says, adding that this partnership enables 1.5 lakh merchants faster access to data, enabling them to make informed decisions quickly.

“Merchants will benefit from real-time insights into sales trends, inventory levels, and customer behavior, which can optimize their supply chain and personalize marketing strategies. For example, understanding peak sales periods and customer preferences can help merchants adjust their inventory and marketing efforts accordingly, leading to improved sales results and customer satisfaction,” Goel adds.

As for how Shiprocket sees AI’s role in the e-commerce industry evolving, Kumar says AI will enhance personalized shopping experiences, streamline supply chain management, and improve customer service through advanced chatbots and virtual assistants. “We foresee significant advancements in predictive analytics, which will enable businesses to anticipate consumer needs more accurately and tailor their offerings accordingly,” he adds.