Food and beverage brands are striving to establish themselves in the global market. An Indian brand has made it to the top of the list of the world’s strongest food brands, according to the latest Brand Finance Food & Drink 2024 report. reportThis ad has been acquired by dairy brand Amul. With a brand value of $3.3 billion, a Brand Strength Index (BSI) of 91.0 out of 100 and an AAA+ rating, Amul has emerged as the strongest food brand in the world. Amul’s brand strength is attributed to its strong performance in familiarity, consideration and recommendation metrics, the report said.
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In the ranking of the strongest food brands, Amul The Hershey Company (USA) is ranked first, followed by The Hershey Company (USA) in second place. Amul is one of the largest chocolate manufacturers in the world. Another Indian company that features on the list is Britannia, which is ranked fourth. Britannia is known for its product range that includes biscuits, dairy products, cakes, toasts, breads and nutrition bars. Other popular brands that made it to the list include Doritos, an American brand of flavoured tortilla chips (ranked fifth) and Cheetos, a brand of crunchy corn and cheese snacks made by Frito-Lay, USA (ranked eighth). You can see the complete list here:
We are pleased to inform you
Amul is ranked as the world’s strongest food brand and dairy brand according to Food & Drink 2024, the annual report on the most valuable and strongest food, dairy and non-alcoholic beverage brands. @FinanzasDeMarcaworld leading brand consultancy photo.twitter.com/C67ja6bll9— Amul.coop (@Amul_Coop) August 21, 2024
Below are some more interesting and popular categories in the Brand Finance Food & Drink 2024 report:
The world’s most valuable food brand:
Nestlé remains the world’s most valuable food brand at $20.8 billion, while From Lay rises to second place, valued at $12 billion.
Fastest Growing Food Brand:
New entrant Viterra (brand value up 37% to $1.1 billion), a Canadian grain handling company, has recorded the largest percentage growth in brand value in the ranking.
Trends for in-demand brands
The report notes that convenience foods are increasing their brand value due to the demand from busy consumer lifestyles. Convenience foods are commercially prepared for ease of consumption and are typically ready to eat without the need for additional preparation. Dairy Brands are also staying strong thanks to plant-based options and healthy trends.
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