British consultancy Brand Finance has named Amul as the world’s strongest food and dairy brand. This is the fourth time that the Indian dairy giant has been chosen as the world’s strongest dairy brand.
According to Brand Finance’s annual report, ‘Food & Drink 2024’, Amul has emerged as the world’s strongest food brand in 2024, up from the second position in 2023. The brand has scored 91.0 out of 100 on BSI and has been rated AAA+.
Amul’s ranking was based on strong performance across familiarity, consideration and recommendation metrics. Of the top 50 global brands in the featured report, Amul is the only Indian brand recognised for excellence.
The wide acceptance of Amul, marketed by the world’s largest farmers’ cooperative, Gujarat The Cooperative Milk Marketing Federation speaks volumes about consumer trust and loyalty. Jayen Mehta, Managing Director, Amul, says, “This is a proud moment for the entire Amul team and our 3.6 million farmers. We have always believed that the real currency for Amul is not milk but trust, and it is this trust that has built a brand loved by generations over the last 78 years.”
Amul purchases 11 billion litres of milk every year, worth Rs 80 billion (US$ 10 billion), and its products are purchased 22 billion times a year, the highest figure in the world.
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