US election 2024: Kamala Harris campaign reserves $370 million for TV, Online advertisements, digital space gets highest ever outlay

Democratic presidential candidate Kamala Harris It has invested $370 million in advertising bookings for television and digital media. Advertising bookings include $170 million for television and $200 million for digital media.

The TV ad bookings will go to shows like Golden Bachelorette, Grey’s Anatomy, Abbott Elementary, Survivor, Jeopardy and Wheel of Fortune, Deadline reported.

Kamala Harris-related ads will also be shown during NFL, WNBA, NBA, NHL and MLB games, Deadline reported.

The $200 million digital spending is the highest ever in a US presidential campaign, the report said.

In a memo Saturday, the Harris-Walz campaign said the fall ad campaign will include $170 million worth of television bookings over nine weeks, starting Sept. 3, in battleground states. It also includes more than $200 million in digital bookings on platforms including Hulu, Roku and YouTube, according to an AP report.

That doesn’t include spending on ads on social media or search services. Former President Donald Trump’s campaign has only booked ad time after Labor Day in two states, the battleground states of Pennsylvania and Georgia, according to data from the media tracking firm AdImpact, AP reported.

Frequently Asked Questions

Q1. How old is Kamala Harris?
A1. Kamala Harris is 59 years old.

Q2. When are the US presidential elections?
A2. The US presidential election will be held on 5 November.

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