It was a cash and stock transaction, VerSe co-founder Umang Bedi told ET, but did not say how much he paid.
According to Bedi, this acquisition The Bengaluru-based company is expected to drive significant growth for VerSe Innovation, with expectations to generate an additional $100 million in revenue and achieve an earnings before interest, tax, depreciation and amortization (EBITDA) margin of 10% by FY25.
“The goal is to create an India-centric company, the largest in the world.” ad redirection and exchange platform. We have had significant success in the Value Sheet side, where as of June 30, we had already achieved an ARR (annual recurring revenue) of Rs 732 crore with almost 10% Ebitda,” Bedi said.
VerSe has acquired several companies, including New York-based digital magazine store Magzter, to enhance its portfolio with premium English-language content. The addition of Valueleaf strengthens VerSe’s portfolio, ensuring a Ad Stack Solution and increases value for all stakeholders, Bedi said.
“The first thing Valueleaf brings to the table is 15 years of performance data. Second, they have mastered the process of building supply-side integrations with over 50,000 websites, 1,000 apps, and every smartphone. Third, they have developed industry-specific solutions such as Buddy Loan for FSI, Whistle Feed for SMBs, and Share and Earn, which is a growth hack for digitally native businesses to serve as the primary drivers in performance marketing for those respective industries,” he added.
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VerSe was founded by former Facebook India CEO Bedi and Virendra Gupta. It last raised $805 million in a round of financing led by existing investor Canada Pension Plan Investment Board in 2022. New investors including Ontario Teachers’ Pension Fund, Luxor Capital and Sumeru Ventures, and its existing backers Sofina Group and Baillie Gifford also participated in this round. The company has so far raised more than $1.4 billion and returned about $450 million in secondary exits to early investors, Bedi said.
“By integrating our innovative data-driven strategies and technologies with VerSe Innovation’s robust platforms, we are poised to elevate our impact and drive superior outcomes for brands,” said Satish Saraf and Srikanth Bureddy, co-founders of Valueleaf Group.
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