Vivo became the best-selling smartphone brand in India in the third quarter of 2024, unseating Xiaomi from the top spot. The rankings of the two giants have changed in response to a favorable trend in the Indian smartphone market, which saw 9 percent growth in the third quarter of 2024 with shipments reaching 47.1 million units, according to the latest report from market research firm Canalys, citing inventory. clearance resulting from early monsoon sales across online and offline platforms, allowing brands to gear up for the festive season.
Reaching the top spot, Vivo shipped 9.1 million units in the three months to September, up 26 percent year-on-year, and captured a 19 percent market share in the third quarter. The company’s market share was 17 percent during the same period last year, with shipments of 7.2 million units. Xiaomi fell to second place with total shipments of 7.8 million units, an increase of 3 percent from 7.6 million units in the third quarter of 2023. However, the company’s market share decreased from 18 percent. percent last year to 17 percent in the third quarter of 2024. .
Samsung, once the top smartphone brand in India, reached third place, seeing a 4 percent decline to 7.5 million shipments in the third quarter of 2024 from 7.9 million units in the third quarter of 2023. Its market share also fell from 18 percent in the third quarter. 2023 to 16 percent in the third quarter of 2024, according to Canalys.
While Vivo led the smartphone shipments, its BBK Electronics sister brand Oppo recorded the maximum 43 percent year-on-year jump in shipments. It sold 6.3 million units in the three months to September this year, representing a 13 percent market share, compared to 4.4 million in the same period last year, representing a 10 percent share. hundred.
“Both Vivo and Oppo leveraged their expanded online portfolios, including the T3 and K12 series, to increase volumes beyond their traditionally stronger offline channels. The main brands in the market are expanding their portfolio in the medium-high range, in anticipation of liquidating inventory during the Christmas sales,” said Sanyam Chaurasia, senior analyst at Canalys.
However, Oppo spin-off Realme saw an 8 percent year-on-year decline in shipments to 5.3 million units, accounting for an 11 percent market share in the third quarter. It shipped 5.8 million units, representing a 13 percent market share, in the third quarter of 2023.
“Brands outside the top five experienced another strong quarter,” Chaurasia said, adding that Apple boosted “significant volumes” with the sale of iPhone 15 due to higher demand coming from smaller cities ahead of the launch of the iPhone 16. “Other brands, such as Motorola, Google and Nothing, continue to drive volumes due to strong pull factors of unique design language, clean user interface and channel expansion strategies.”
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