Mumbai-based Wellbeing Nutrition has announced the expansion of its leadership team to accelerate its ambitious growth plans.
The company has appointed two experienced professionals: Harleen Bhatti as Vice President, Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Chief Growth Officer.
Wellbeing Nutrition said the move would help the company achieve over 100% year-on-year (YoY) growth and ARR of Rs 240 crore.
Harleen Bhatti’s Previous Experience
With over 15 years of experience in early- and growth-stage D2C startups and management consulting, MDI alumna Harleen Bhatti brings a wealth of experience to Wellbeing Nutrition.
In her previous role at The Good Glamm Group, Harleen spearheaded online marketing, CRM, customer analytics, website and app marketing, and product-led growth for several renowned brands including The Good Glamm Group, Lenskart, and CureFit.
At Wellbeing Nutrition, Harleen will be responsible for driving the company’s D2C growth, P&L management, and growth strategies to drive user acquisition, retention, and revenue growth.
Who is Kunwarjeet Singh Grover?
Kunwarjeet Singh Grover, the newly appointed Chief Growth Officer, has over 13 years of experience in online marketplace management, e-commerce and business development.
Kunwarjeet holds an MBA degree from IBS Hyderabad. At Wellbeing Nutrition, he will focus on scaling the brand through innovative growth strategies, customer acquisition and retention initiatives.
He previously served as Senior Vice President of Honasa Consumer Ltd., where he was responsible for developing and leading the P&L of the marketplace business for brands such as Mamearth, The Derma Co and Bblunt, significantly growing the company’s revenue and customer base.
Prior to Honasa, he was also associated with Himalaya Herbal Healthcare, CavinKare, Phillips Lightning and Havells India. He specializes in Profit & Loss Management, Business Development, Online Vendor Management and Business Planning/Implementation.
Focused on expanding business segments
The latest appointments will be critical as the company is focused on expanding its beauty, sports and performance segments, which are projected to contribute approximately 90% of the portfolio.
In addition, the leadership will support the brand to leverage its strong online presence to grow retail and export channels, targeting a 50% contribution from these avenues in the coming years, the company said in a statement.
Comments from the leaders
“At Wellbeing Nutrition, our mission has always been to make high-quality, transparent and sustainable nutrition accessible to all. As we pursue unprecedented growth, it is critical to have leaders who not only understand our vision but also have the experience to implement it,” said Avnish Chhabria, Founder of Wellbeing Nutrition.
“Harleen and Kunwarjeet joining our leadership team is a strategic step towards accelerating our journey towards achieving 100% YoY growth and achieving ARR of Rs 240 crore. Their experience and passion for driving innovation in the D2C space will be instrumental in expanding our portfolio and strengthening our presence in both online and offline markets,” Chhabria added.
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