Food delivery platform eyeing IPO Beater has launched “Incognito Mode,” a new feature that has sparked curiosity among users about its purpose and use cases.
Wow, I just saw the “incognito mode” in @Swiggy. Top right corner of the order page.
Why this feature? What are the possible use cases? Why would you hide your food orders and from whom? Could someone explain?
Are parathas the new porn? 🤔😁 image.twitter.com/ABHFr5quB4– Anuj Gurwara (@AnujGurwara) September 6, 2024
The latest feature allows users to order food privately and from Swiggy Instamart.
While it may not be relevant to all users, Incognito Mode is very useful for those planning surprises, treating themselves, or making discreet purchases, as it removes these requests from the app’s history.
How does incognito mode work?
Incognito mode can be activated via a simple button on the user’s cart. Once activated, a reminder will appear confirming that it is activated.
This feature allows orders to be tracked for up to three hours after delivery to resolve any post-delivery issues. After this period, the order will be discreetly hidden, ensuring that the purchase remains private.
Swiggy has currently rolled out this feature to 10% of its users, with plans to roll it out to all users in the coming days.
Swiggy’s Food Marketplace CEO shares an announcement
“As social as our lives are becoming, there are still things we prefer to keep private, and Incognito Mode is designed to address that need,” said Rohit Kapoor, CEO, Swiggy’s Food Marketplace.
“Whether you’re ordering a meal or making a quick purchase, Incognito Mode ensures that your choices remain private. We are excited to offer our users a seamless experience that allows them to enjoy Swiggy’s diverse offerings with greater privacy,” he added.
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